Waterfall Enrich · Enrichment
One record. Several chances to find the missing email.
Waterfall Enrich checks one source after another until it finds a result.
- IN
- Names + company or domain (CSV)
- OUT
- Enriched CSV
Maya Chen
Brightline Labs · brightline.example
- Source 1Not found
- Source 2Not found
- Source 3Found
What to upload.
You bring
| first_name | last_name | company_or_domain |
|---|---|---|
| Maya | Chen | brightline.example |
| Daniel | Okafor | Northwind Analytics |
| Priya | kestrel.example |
1 row: missing a required column
- Accepted: First name + last name + company or domain
You get back
Enriched CSV
- Status
- + your original columns
What is waterfall enrichment?
Waterfall enrichment looks for a missing data point, usually a work email, in several sources one after another. If the first source has no answer, the next one is tried, and so on until a result is found or the sources run out.
Watch the waterfall work.
Coverage differs by source, region and segment, so one source leaves gaps.
| Contact | Source 1 | Source 2 | Source 3 | Result |
|---|---|---|---|---|
| Maya Chen | ✓ hit | not needed | not needed | maya.chen@brightline.example |
| Daniel Okafor | — miss | ✓ hit | not needed | d.okafor@northwind.example |
| Priya Raman | — miss | — miss | — miss | Not found |
| Tom Weller | — miss | — miss | ✓ hit | tom@fernhill.example |
| Sofia Marin | ✓ hit | not needed | not needed | s.marin@larkspur.example |
Source 1 is checked first
If it has the email, the row is done.
A miss moves to the next source
Only rows still missing a result go further.
It stops at a result or the last source
Rows with no result are marked Not found, not guessed.
See the enriched row at the end.
| PERSON · COMPANY · CONTACT | ||
|---|---|---|
| Name | ||
| Daniel Okafor | d.okafor@northwind.example | |
| Priya Raman | Not found | |
Swipe for more columns
Daniel Okafor
d.okafor@northwind.example
Priya Raman
Not found
Person
- First name
- Last name
Company
- Company
- Domain
Contact
- Work email
Use waterfall where missing emails block the work.
- For
- Outbound teams
- Result
- A lead search turned into emails you can check.
- For
- Account-based teams
- Result
- Emails for people at your target accounts.
- CRM contacts missing emails
- Waterfall Enrich
- For
- RevOps
- Result
- Gaps in the CRM filled.
What the waterfall can’t find.
What to expect
- DATANot every contact is findable. Those rows are marked Not found.
- DATACatch-all domains stay uncertain. Use the Catch-All Verifier for a deeper check.
Questions before your first run?
Only delivered rows use credits. A row that isn’t delivered in your file doesn’t count.
Waterfall Enrich starts from names with a company or domain, and checks several sources for a missing email. LinkedIn URL Enrich starts from profile URLs.
Run the enriched file through Email Verify to label every address before you send.
Fill the gaps without stitching sources together yourself.
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