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Lead Lists from LinkedIn Groups, Post Engagers and Company Followers

A Sales Navigator search finds people who fit a profile. Groups, posts and company pages find people who have shown an interest — they joined a community, reacted to a post or followed a company. That makes them some of the most relevant sources for outreach, as long as you qualify the list before you use it.

Prospect Research · 2 min read

Lead Lists from LinkedIn Groups, Post Engagers and Company Followers

LinkedIn groups: a shared professional interest

Members of a niche group have chosen to be associated with a topic, a profession or a community. Paste the group URL into LinkedIn Group and Prospectal returns the members it can collect as one CSV, at 1 credit per delivered result. Groups work best when the topic is specific: a group for a particular software category or regional industry body says far more than a broad sales group.

Post engagers: a recent, specific signal

The people who reacted to or commented on a post have engaged with that exact subject in the recent past. Paste the post URL into Post Engagers to get them as one CSV, at 3 credits per delivered engager. Posts about a problem you solve, a competitor’s announcement or an industry event tend to produce the most useful lists.

Company followers: interest in a company

Followers of a company page are interested in that company — as customers, prospects, candidates or peers. Paste the company page URL into Company Followers, at 1 credit per delivered result. The file holds the followers the page makes available to the tool, which can be fewer than the follower count LinkedIn displays.

Emails come with the results

All three tools include the email when one is available, at no extra charge. Verify Emails, which you can turn on when you create the project, marks each one Valid or Invalid at 0.5 credit per email verified. It’s off by default, so you can export first, qualify the list, and verify only the rows worth contacting.

Qualify before you contact anyone

  • Interest is not fit: filter the file by title, seniority and company size before outreach.
  • Remove your existing customers and anyone who has opted out.
  • Make sure you have a lawful basis for contacting people in your region and theirs, and honour opt-outs promptly.

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