The data problems behind the prospecting
Each project started with a targeting or data problem rather than a request for names. These are those problems, the research that followed and what was delivered.
At a glance
- Markets
- SaaS, recruitment, healthcare, eCommerce, agencies and FinTech.
- The common thread
- Qualification first, then contacts, then verification and QA.
Six problems, six deliveries
Each project below is real: the market, the scope, the turnaround and what changed in the data. Open one to see the challenge, the research and the final delivery.
The work behind these six deliveries
- Account research
- Prospect qualification
- Decision maker research
- Contact enrichment
- Email verification
- Data cleaning
- Segmentation
- Database review
- Employer research
- Contact refresh
- Replacement contact research
- Deduplication
- Verification
- Data standardisation
- Organisation research
- Department research
- Stakeholder mapping
- Role qualification
- Market research
- Company qualification
- QA
- Campaign targeting
- Prospect research
- Final QA
- Account qualification
- Business model review
- Senior decision maker research
SaaS & Technology
Building a Cleaner Prospecting Base for a B2B SaaS Team
The client needed more than a large technology list. We narrowed the market to companies that matched the targeting criteria, identified the right decision makers and delivered clean, verified prospect data ready for outreach.
- Scope
- 67,000 qualified prospects
- Turnaround
- 9 working days
Recruitment & Staffing
Bringing an Employer Database Back Into Use
Outdated employers, changed roles and duplicate records were making business development harder. We researched the database, refreshed the contacts and returned a cleaner source of employer data for the recruitment team.
- Scope
- 25,000 employer and contact records
- Turnaround
- 4 working days
Healthcare
Finding the Right Decision Makers Across Healthcare Organisations
The challenge was not finding senior people. It was understanding who actually mattered inside each healthcare organisation. We researched the account structure and mapped the relevant stakeholders.
- Scope
- 2,450 decision makers
- Turnaround
- Around 1 working day
eCommerce
Turning a Broad eCommerce Market Into Focused Prospect Segments
The market contained thousands of businesses with very different models. We qualified the right companies, found the relevant people and organised the final prospects into usable campaign segments.
- Scope
- 32,500 qualified prospects
- Turnaround
- 5 working days
Marketing & Agencies
Building a Repeatable Prospect Workflow for Client Campaigns
The agency needed different audiences for different campaigns without repeating the same manual data preparation every time. We created a cleaner research, verification and delivery workflow.
- Scope
- 480,000 qualified prospects
- Engagement
- 3 months
FinTech
Building a Focused Decision Maker Dataset for a UK FinTech Market
A broad financial services database created too much noise. We identified the FinTech businesses that actually matched the market, researched the right senior contacts and delivered a focused dataset.
- Scope
- 5,500 qualified prospects
- Turnaround
- Around 2 working days
Want a similar workflow for your team?
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